PROFESSIONAL SUMMARY
Results-driven Digital Marketing Specialist with 5+ years of hands-on experience, specializing in SEO strategy, organic growth, and performance optimization. Proven expertise in increasing website traffic, improving keyword rankings, enhancing search visibility, and driving qualified leads through data-driven SEO practices. Adept at working with startups, agencies, and established brands across multiple industries.
CORE SKILLS
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Search Engine Optimization (SEO)
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On-Page & Technical SEO
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Keyword Research & Competitor Analysis
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Content Optimization & SEO Copywriting
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Link Building & Outreach
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Google Analytics & Search Console
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Website Audits & Performance Tracking
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Local SEO & Google Business Profile
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Conversion Rate Optimization (CRO)
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Digital Marketing Strategy
PROFESSIONAL EXPERIENCE
Senior Digital Marketing Executive – SEO
Digiclique.in | 2020 – Present
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Led end-to-end SEO strategies for 20+ client websites, resulting in 40–120% growth in organic traffic within 6–9 months.
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Conducted in-depth keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to target high-intent and long-tail keywords.
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Performed comprehensive SEO audits identifying technical issues such as crawl errors, broken links, duplicate content, page speed issues, and indexing problems.
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Optimized on-page SEO elements including meta titles, meta descriptions, header tags (H1–H6), internal linking, image optimization, and URL structures.
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Collaborated with content teams to create SEO-friendly blogs, landing pages, and service pages, improving keyword rankings and engagement.
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Implemented technical SEO enhancements such as XML sitemap optimization, robots.txt configuration, schema markup, mobile optimization, and Core Web Vitals improvement.
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Designed and executed white-hat link-building campaigns, increasing domain authority through guest posting, directory submissions, citations, and outreach.
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Managed Local SEO campaigns, optimizing Google Business Profiles and local citations to improve map pack rankings.
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Tracked performance using Google Analytics, Search Console, and SEO tools; prepared monthly SEO reports with actionable insights for clients.
Digital Marketing Executive – SEO & Content
XYZ Marketing Agency | 2018 – 2020
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Assisted in planning and executing SEO strategies for e-commerce and service-based websites.
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Optimized website content to align with search intent and Google algorithm updates.
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Improved keyword rankings for competitive niches through structured content planning and internal linking strategies.
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Conducted competitor analysis to identify gaps and growth opportunities.
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Monitored website health, backlinks, and rankings, ensuring consistent SEO performance.
SEO SERVICES EXPERTISE
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Website SEO Audit & Analysis
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On-Page SEO Optimization
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Technical SEO Fixes & Performance Improvement
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Keyword Research & Mapping
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Content SEO & Blog Optimization
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Link Building & Authority Growth
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Local SEO & Google Maps Ranking
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SEO Reporting & ROI Analysis
TOOLS & PLATFORMS
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Google Analytics
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Google Search Console
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SEMrush
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Ahrefs
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Moz
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Screaming Frog
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Google Keyword Planner
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Canva & CMS (WordPress)
EDUCATION
Bachelor’s Degree in Marketing / Business / IT
University Name | Year of Completion
CERTIFICATIONS
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Google Analytics Certified
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SEO Certification – [Institute Name]
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Digital Marketing Certification – [Institute Name]
ACHIEVEMENTS
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Ranked multiple keywords on Google Top 3 positions
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Increased organic lead generation by 60%+ for service-based clients
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Successfully managed SEO projects for national and local brands
DECLARATION
I hereby declare that the above information is true to the best of my knowledge.
Signature:
Ayesha Mehtab